fixing bounce rate

Why Your Blog Has the High Bounce Rate and How to Fix it

The increasing popularity of digital content has paved the way for aspiring writers. You can set up a blog to share experiences and expert knowledge about areas of your interest. However, due to the fact that it’s extremely easy to become a blogger, the market has become competitive.

You may create amazing content, but what if it fails to interest readers? As per my experience with blogging sites, the following content tends to keep readers hooked:

  • How-to guides
  • DIY Tutorials
  • Checklists
  • Ways of earning money online
  • Interviews
  • White papers

The aforementioned types of content are likely to catch attention, but if you can’t come up with unique and quality content, it won’t take you long to lose your readers to competitors. For instance, you may spend hours crafting a 2,500-word blog post. However, what good would it do if your target audience doesn’t find it appealing?

When it comes to creating content that resonates with readers, we have you covered. Let’s have a look at the reasons why people don’t want to read your content and how to overcome this problem:

Answer Their Questions

It’s important to note that people visit a website in search of information. They may visit your blog to find the answer to a question, but why would they stay if you fail to answer their query? Furthermore, they are less likely to pay your blog a visit down the road, because you have lost their trust.

You can resolve this problem by conducting effective keyword research. This will guide you about the search terms your target audience is looking for and you can develop content that better meets their needs.

Every blogger wants to see their blog appear on the top of Google search pages. However, you can’t expect to achieve this goal if you don’t add value to readers. If you carry out keyword research and write valuable content, then you can gain the trust of readers as well increase the visibility of your website. You won’t have to worry much about competing with other bloggers because the useful content on your site is sufficient to capture attention.

Keyword research can help you find relevant and trending keywords. You should shortlist primary and secondary keywords and add them to the content title, headings, and throughout the content. Also, you can ask readers about the problems they face in your niche and come up with relevant blog posts.

Lesson#1

To be precise, people won’t be interested in your blog post if it doesn’t answer common problems that arise in your niche. The only way you can keep them engaged is to provide solutions and build a reputation.

Capture Attention

Do you know why marketers spend a lot of time on creating the perfect landing pages?

Landing pages act as the first form of communication between a brand and potential customers. The first impression is everything. If it is easy to the eye, visitors are likely to stay on the page and interact with your business. The same goes for bloggers.

If your blog is attractive, well-written, and divided into smaller paragraphs with short sentences, it will play a vital role in increasing conversion rate and engaging readers. Also, make sure that keywords are placed at prominent places and the main concept is explained well.

Bloggers must also add triggers to keep readers hooked and excite them to read the post till the end. The longer visitors stay on your blog, the more it will benefit you. It’s recommended to add triggers in the following places:

  • Title – Title appears on the search results page and a trigger can positively influence the click-through rate
  • Headings – Triggers in headings improve the structure of a blog post, divide the content into sub-topics and help readers locate the information they need
  • Body – It’s also crucial to spread target keywords throughout the body of the blog post. This will assure readers that they receive the value they were expecting from you

Lesson#2

Trigger keywords should be present in title, sub-headings, and through the blog post content. This will help readers stay focused and engaged and provide a better user experience.

Keep It Simple

Another major reason why many blogs fail is that they don’t keep things simple for readers. You may be enticed to use complex words and make your writing complicated to give a positive impression. However, blogging doesn’t work that way.

Blogging is all about simplicity. The easier it is for readers to understand the content regardless of their language proficiency, the more your blog will excite them and lead to higher engagement. Even if you’re covering a complex topic, try to make it easier for people of all ages.

Here are some tools that will help you gather information about your readers and their preferences:

  1. Google Analytics – Google Analytics is a web monitoring tool through which you can evaluate the performance of your website as well as get to know your audience. This is a free tool by Google and you can install it on your website in no time. Once the code is installed, you can monitor incoming traffic, search queries, and landing pages
  2. Alexa – If you want to know where your traffic is coming from, it’s a good idea to try Alexa. It will provide insights into the location of readers so you can create better and more effective content
  3. Forums – Online forums and Quora website are some of the best platforms to find out the concerns of readers and the types of questions they often ask. For instance, if you run a tech blog, you may learn that readers want to know about state-of-the-art technology and the latest software. You can write a fresh blog post to answer their questions

Lesson #3

Complex content tends to reduce the readability of your blog posts. It reduces engagement and drives traffic away from your website. While creating content, you should keep it so simple that even a 5th grader can easily understand it. This will resonate with the audience and you will notice a rise in traffic on your blog.

Change is Refreshing

You may already know that a huge amount of data is available online. When you decide to write a blog, you may be aghast to see that many blogs have already created posts about that specific topic. So, what can you do to win over the competition? You can change things around!

If your readers find similar content on your website as your competitors, they are less likely to stay on your site. What you can do is to rely on different types of content to give them a reason to visit your blog more often. You can publish the following content to make things work:

  • Text – If your blog focuses on a relatively new niche, then you’re in luck. It’s quite possible that other blogs won’t have published much text content online and you can become a market leader by sharing knowledge with readers
  • Infographics – Infographics are images that contain useful information and statistics. It’s easier to understand the information at a glance, which is why they are becoming popular. However, be careful to keep it user-friendly and avoid clutter
  • Videos – Videos work best for sharing tutorials because people tend to better remember the information they watch then what they read. Not only can they easily follow this content, but may also share it on their social profiles if they find it creative and valuable
  • Images – Adding images is another way to make your blog attractive. When explaining a topic, don’t forget to add relevant images so readers can grasp it in a hassle-free way

When writing a piece of blog, you ought to keep in mind the visitor’s point of view. Create content that entices them and looks different from the information available online. Minor changes can produce good results and lead to an increase in engagement.

Lesson#4

Text blogs don’t always work. Therefore, you should think of adopting other formats. This way, you can meet the expectations of readers. It’s also advised to thoroughly research what your competitors are doing and then take actions to make your content better than theirs.

Conclusion

The purpose of establishing a blog is to get the visitors to read it. But it’s not worth doing so if your readers don’t enjoy your creations. After all, your efforts will go in vain and won’t benefit you in any way.

With the help of this blog, I have shared a few useful strategies and tactics to change things for the better. So, let’s quickly recall the main points we have discussed earlier.

Internet users browse the internet to find answers to their questions. You can engage and retain them by adding value and providing them with the desired information. Secondly, you must add triggers and keywords to capture their attention without delays. Thirdly, keep the content simple so visitors can understand it and find it interesting. Lastly, try varying content formats to make your blog different and exciting.

Read the blog post and develop an effective strategy to further improve your blog. You can make your blog a success if you produce content that suits the needs of your target audience. If you adopt these techniques, your blog will perform much better in the long run.

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