Everyone seems to have a blog these days. You may have a few people in your social circle that run a blog. While blogging is a great way to express yourself and share knowledge with others, you may not be aware that it can generate a nice income.
In fact, many people around the globe adopt blogging as a career. From time to time, you may notice revenue reports by successful bloggers where they brag about their handsome income.
Blogging is a popular trend owing to the fact that it offers unlimited freedom. You can manage a blog from the comfort of your home or while you’re away on holidays. You can spend quality time with your family and support your family through the profits from your blog. If you’re fed up of your 9-to-5 job, you can opt for early retirement and play your role towards the betterment of society.
To be honest, generating income isn’t the only benefit of blogging. You can enjoy a plethora of perks by setting up your blog:
- You become your own boss
- You can work whenever you chose to
- You can work from anywhere, be it an exotic beach in another country or a quiet café in your locality
- The more you work, the more you can earn
- You can develop unparalleled entrepreneurial skills since you have to perform a variety of tasks on your own
- You get to learn many different skills
- You can show your creativity and work on graphics, online courses, and videos to attract the ideal audience
- You can become an influencer and make a positive impact on others
Blogging offers a myriad of new opportunities. You can write about a topic that interests you while inspiring others through impactful writing.
Are you hesitating because you don’t know how to start a blog? Don’t worry, we’ve got you covered!
Let’s explore the step-by-step process of blogging and find answers to the problems that most beginners usually experience.
A Quick Overview of Top Blogs
Since anyone can start a blog, the competition is ever increasing. This decreases the earning potential of bloggers and you may not earn a penny if you don’t work hard.
On the other hand, bloggers that develop a long-term strategy and stick with it can make even millions of dollars a month.
Now, let’s move on to some real blogs that earn a fortune. To name a few:
– Niche: Personal Finance and Health
– Income: $4,600/month
The journey of the blog owner, Alexis Schroeder, began when she decided to document her weight loss journey to help people struggling with weight problems. Her hobby soon turned into a passion and she took up blogging as a full-time career. At the same time, she managed her studies and attended college to complete her degree.
Today, by working around 20-30 hours a week, she is able to earn more than $4,600 a month.
Breaking the One Percent
– Niche: Personal Finance and Blogging Business
– Income: $150,000/month
Jeff Proctor and Ben Huber are co-owners of two blogs: Breaking the One Percent and DollarSprout. Through these ventures, they comfortably earn more than $150k every month. The journey for blog owners wasn’t easy in the beginning, but they reached where they are today by learning from the experiences of other bloggers.
After writing and publishing blogs on “Breaking the One Percent” for a few years, they launched their second blog. Since they had learned a great deal by then, the blog generated over 60% of their overall company revenue within the initial 6 months of its launch.
If you start blogging the right way and are ready to learn, then nothing can stop you from making it a reliable source of income.
Pinch of Yum
– Niche: Food and Recipes
– Income: $100k/month
As per the income report published by Bjork and Lindsay of Pinch of Yum in 2017, the blog was earning $100,000+ per month which is a LOT.
How to Earn Money through Blogging
Many people want to earn money with blogging. However, they fail to do so because they don’t know how to get started.
There’s no standard approach to make money via blogging and the industry is quite flexible. Your earnings mainly depend upon the niche, target audience, and the efforts you put in to monetize the blog. Here are a few most common ways to do so:
1. Affiliate Marketing
Affiliate marketing refers to the process of promoting products sold by another company and earning a commission on every sale.
This is a popular and trusted way of earning passive income among bloggers. It facilitates you to earn the amount in three ways: subscribe to affiliate programs by private firms, get associated with affiliate networks, and direct traffic to an e-commerce store.
It’s not easy to search for online affiliate programs and sign up with the most suitable ones. You should rather visit affiliate network sites where the information of affiliate programs is available and you can sign up without hassles. This way, you will gain access to hundreds or thousands of products and services that you can promote to earn a commission.
CJ.com, FlexOffers, ClickBank, Pepperjam, and ShareASale are some of the best affiliate networks you will come across.
Apart from affiliate networks, you can also directly get in touch with companies and sign up with their private affiliate programs. Some companies aren’t registered with affiliate networks. However, if you support what they do and their ideas resonate with you, you can privately contact their support team and become an affiliate marketer for them.
Furthermore, many e-commerce stores also offer affiliate programs. You can run a blog where you publish reviews about their products to help them increase sales. In return for your service, you will receive a commission. For this purpose, it’s best to become a member of affiliate programs such as Amazon Associates.
Did you know you can also make money by allowing Google to display ads on your website?
There are two major types of display ads that can earn you money:
- PPC/CPC – These ads are known as Pay Per Click or Cost Per Click and appear as banners within the content or at the side of the blog page. The more visitors click on these ads, the more revenue it will generate
- CPM – The revenue for these ads is calculated on the basis of cost per 1,000 impressions. Unlike PPC ads, they rely on views instead of clicks. For every 1,000 visitors viewing the ad, you receive a fixed amount
While these ads can bring income, they don’t work well when it comes to the long-term strategy. You can earn only a few cents in exchange for driving traffic from your website to another platform, which is not a very good idea. You should rather opt for more effective money-making methods to retain your customers and increasing earning.
Beginners, however, can benefit from displaying ads. You can sign up for an ad network such as Google AdSense at the beginning of your blogging career. Since it offers low-income options, you will earn a meagre amount. But it’s better to earn something rather than nothing.
As your blog progresses, you should look for more exclusive ad networks that offer a higher payout. Ad networks including AdThrive and Mediavine can significantly raise the amount you earn. However, your blog must get at least 100,000 page views and 25,000 sessions a month to qualify for these platforms.
Other Advertisement Options
While display ads are quite popular, they aren’t the only types of advertisement out there. You can also earn by publishing sponsored content on your blog. You can sign a contract with companies that deal in products or services that interest you and they will pay you for writing blog posts or social media content about their business.
The amount you can charge solely relies on the performance of your blog and the number of visitors. If you have huge followership and you’re an influencer, then it’s likely you won’t need to contact companies. Knowing that your followers trust you, the companies will reach out to you and ask you to promote their products and services via sponsored content.
This revenue stream is a great option when it comes to the long-term strategy of monetizing your blog. You should check out influencer networks like Acorn Influence, IZEA, Find Your Influence, and Blog Dash and consider joining them.
It’s also recommended to try a media kit that monitors website statistics and prepares reports about audience demographics, website traffic, social media followers, and email subscribers. Canva’s templates are extremely valuable for this purpose since they can create a media kit for free.
3. Offer Services
Another reliable way to earn money is to directly offer services to your target audience. You can become a freelancer and work from the comfort of your couch. You can choose from a variety of career options and will find multiple digital platforms through which you can connect with potential customers.
Before you look for freelance gigs, it’s best to take online courses to enhance your skill set. They can help you bridge the knowledge gap and monetize your blog with ease. You can also display your portfolio on your blog.
Bloggers usually offer the following services to customers:
- Virtual Assistance
- Freelance Content Writing
- Facebook Ads
- Social Media Management
- Web Designing and Development
- Public Speaking
Aside from the above-mentioned services, you can also offer a wide range of other services you’re good at. To begin with, you should carry out online research to determine the demand for services that interest you.
4. Sell Digital Goods
Not every blogger knows they can also earn money by selling digital products. From workbooks to eBooks, printables, membership plans, and online courses, you have various options to earn a living. Although it’s easy to develop such digital products, you need to work hard to sell your products to the ideal audience.
The idea of selling digital items attracts tech-savvy people the most because of the huge scope. Take the example of Suzi Whitford who runs the blog, Start a Mom Blog. She manages to make more than $30k a month by selling digital products.
If you’re an expert in your field and have a good understanding of a niche, you can develop eBooks, online courses, etc. to help people looking for guidance and share knowledge. This is a great option for earning a good income.
Earn Money as a Beginner
In conclusion, there are many ways to earn money as a blogger, but not every technique may work for you. To quickly monetize your blog, it’s best to offer services to the right clients through your website. As you start earning revenue and make your name in the market, you can switch to more profitable options such as creating digital courses, publishing sponsored content, and increasing rates for your services.