Do you actively use Instagram to promote your business? HUH, you don’t use this platform? Oh, you’re letting go of an unmatched opportunity to get in touch with a huge global audience!
As of October 2019, the Instagram site is accessed by more than a billion users every month and 80% of Insta users follow at least a single business on this popular social network. The popularity of Instagram is further increasing day by day.
Once you create a business account on Instagram, try implementing the following tips to get the best out of this platform and elevate engagement:
Try the Right Hashtags
Hashtags are one of the best features of Instagram and they indicate the theme of your posts. When creating posts, it’s crucial to add relevant hashtags. This way, your content can reach a broader audience who is likely to take an interest in your posts. You can ace it by creating a suitable combination of general and specific hashtags in every Insta post.
For instance, if you sell sports equipment, you may try general hashtags such as #SportsGoods, #fitness, and more. But at the same time, you should also add specific hashtags like #NikeShoes and #Dublin that represent your specialties or geographical location.
The key to online success is consistently creating and publishing fresh content. However, it is a time-consuming process that requires dedication and hard work. You should save your best creative content for special occasions.
It is a good idea to document the day-to-day happenings of your business to grab attention. Not only does this approach save efforts, but it also helps you promote your products and services. This will maintain a constant flow of content through which you can increase engagement on the business profile.
For instance, if you run a hair salon, you can post photos of recent haircuts by hair stylists. This will inform followers about your business and highlight the skills of your professional team.
Original and raw content tends to attract Insta users more as compared to staged photography. It is a great way to show your creativity and post genuine content about your business. Keep this tip in mind if you want to build credibility and come up with relevant content for the ideal audience.
Don’t Ignore Video Content
When it comes to Instagram, visual content, particularly videos, perform far better than any other type of content. You can post one minute long videos on your profile, while stories can feature video content of ten seconds length. You ought to follow these guidelines when creating content.
Despite the limitations in terms of video length, you can still gain traction by adding value to viewers. Your video content will be widely accepted and appreciated if it effectively promotes the brand message. Therefore, before you start creating videos, don’t forget to design a strategy to make videos more impactful.
A call-to-action (CTA) guides followers about the next action they should take. You can add a CTA to engage followers, turn them into customers or ask for their feedback. By adding well-thought phrases into images or captions, you can raise engagement and spread the word about your brand.
A CTA can help you build lasting relationships with the target audience. You can try different strategies to determine what kind of CTA gives best results for your brand.
Build Instagram Brand
Social media provides you the opportunity to reach where your ideal audience is present. Instagram has become the major attraction for businesses during the past decade due to the increasing number of active users. So, begin your Instagram journey today and grow your business rapidly with the help of the aforementioned tips.