how to create a giveaway campaign on wordpress

How to Create a Giveaway Campaign on WordPress

Nothing interests internet users like a giveaway campaign. If you want to make your website stand out, boost traffic, increase leads, build a huge following on social platforms, and spread brand awareness, you should launch a giveaway campaign.

Businesses, whether they are small or large, can attract the ideal audience and raise revenue through an effective campaign. KnivesShipFree, a premium knives eCommerce store, successfully increased their revenue by around $10,118 with the help of giveaways.

You may be wondering how to pull off such a campaign on WordPress. Don’t worry, we have you covered!

The process of setting up a campaign isn’t as difficult as it seems. Here’s a step-by-step guide on how you can perform the task without hassles:

Step#1: Try RafflePress

RafflePress is one of the best WordPress plugins for designing contests and giveaways. You can begin the process by installing it. It’s a very user-friendly tool that comes with drag and drop support. Regardless of whether you’re a beginner or an experienced web developer, you can perform the task without a problem.

The plugin has a myriad of built-in features such as design templates, viral sharing options, social platform integration, marketing integration, CRM module, 1-click entry, and safety infrastructure.

It also offers certain bonus actions through which you can grow your email list. Whenever a visitor performs an action like following you on social media or subscribing to your email list, these bonus actions reward users with additional contest entries.

Step#2: Create a Giveaway Campaign

Now that you have downloaded and installed the RafflePress plugin, you’re all set to launch a new campaign and capture attention. The process of creating a campaign is extremely easy. Just click the RafflePress menu icon and select Add New option to carry out the task.

Step#3: Choose a Suitable Template

When you create a new campaign, the tool directs you to the screen where you can customize it by specifying a name for the giveaway and choosing a template. You will find a large number of built-in templates that can make your campaign more effective and help you achieve goals.

Since it’s your first time with a giveaway campaign, it’s best you should opt for the Classic template. Not only is it easy to use, but also offers various options and features for beginners. Hover over this template and click on the option “Use this template” to apply it.

Step#4: Specify Giveaway Details

RafflePress will then take you to the giveaway builder page where you need to specify the details of giveaway prizes for the audience. An attractive prize can make your campaign viral and bring huge traffic to your website.

For this purpose, it’s crucial you understand the expectations of your target audience and offer a giveaway that entices them to participate in the contest. Cash, gift vouchers, and free products are some of the most popular prizes.

You will find a pencil in the giveaway prize section and you should click it to add details. Enter the name of the giveaway along with a brief description. It’s also recommended to add an image of the product for clarification. You can do so by choosing the Select Image button and upload an image from your computer’s hard disk or media library.

Once you’re done, click the Done Editing button. However, if you plan to offer more than 1 prize, you should click on the “Add another Prize” button before you exit the page.

Also, don’t forget to mention the start and end dates of the campaign. Under the Prize Giveaway Detail section, there is the Start and End section where you can do so. To ensure that you don’t end up losing the progress, click the Save button in the top right corner.

Step#5: Define Contest Entry Methods

RafflePress facilitates you to integrate multiple contest entry methods to grab the attention of visitors. These entry methods play a prominent role in business growth.

For instance, users can get a contest entry for every action they perform such as liking your Facebook page, following you on Twitter, subscribing to email campaigns, and inviting their friends to your social profiles. The more actions they perform, the more contest entries they receive and the higher will be the chance to win the prize.

Under the Actions tab, you will find a plethora of actions along with entry actions and you can choose as many as you find suitable. This includes adding action title, specifying value or worth of every action, and explaining whether or not an action is mandatory. It’s also possible to enter the URL to your social pages.

If you want to rearrange actions, you can drag and drop actions from the list. Click the Save option to save your progress and move to the next step.

Step#6: Customize Design

The next step is to customize the design of your giveaway campaign so it resonates with your audience and reflects your brand outlook.

For this purpose, access the Design tab and select the right layout, fonts, button styles and colors, background image or color and other design options. Now that the appearance of the campaign is according to your preferences, continue to the next action by saving progress.

Step#7: Enter Contest Rules

You may already have figured out the rules for the giveaway campaign and RafflePress makes it easier for you to set these rules. There is an option named Giveaway Rules under the Settings tab. By clicking the Rules Generator Template, you can get started.

As you click the Generate Rules button, a pop-up screen will appear, asking you to enter important information including sponsor details, contact information, email address, eligibility criteria, and the minimum age for entry. Once done, the plugin will automatically create a contest rules page for your convenience.

Through the Settings menu, you can also select settings related to social logins, email verification, and redirects.

Step#8: Launch the Campaign

Your campaign is ready. So, what are you waiting for? Publish it to boost your online presence!

The campaign can be made live by clicking the Publish button which is present at the top of the screen. You can also publish the campaign in the following three ways:

  • WordPress Shortcode – Embed the campaign in WordPress theme, WordPress editor or sidebar widgets
  • WordPress Block – Attach the giveaway with specific posts or pages
  • Landing Page – An effective way to launch this campaign is to design a landing page for your website

Creating a landing page for giveaway campaigns is the most preferred method for businesses. Not only does it eliminate distractions, but also helps you capture leads. Therefore, it’s best to opt for the landing page option and preview the campaign to determine whether the live version is up to the mark.

Step#9: Announce Winner(s)

After the successful completion of your giveaway campaign, it’s time you should choose a winner or winners. It’s a time-consuming process to manually choose a winner from a long list of entrants. But RafflePress has a solution for you.

Visit the section RafflePress>Giveaways. Next, click the link Needs Winners to view the information about people who participated in the contest along with the number of entries they have got. Select the Pick Winner button and the widget will randomly choose a winner.

You can share this good news with the winner from within the RafflePress interface with the help of the Email Winner option.


Now you know everything about creating a giveaway campaign and making it a success. So, don’t wait any longer to design a campaign. Your audience will be thrilled and engage with the brand to try their luck at winning the prize. It’s a win-win situation for customers as well as your business.

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