Planning to become a blogger and start your blog? You should get an understanding of popular blogging platforms and marketing tools you will need to manage it. With the right tools, you can grow your business, turn occasional readers into long-term customers, and increase ROI.
With a myriad of plugins and tools available in the digital market, you can focus on blogging and leave the rest to them. Such plugins automate most of the tasks and save you from hassles.
WordPress is one of the most popular platforms through which you can quickly set up your blogging website. Once the website is ready, you can move on to other tasks such as content creation, blog promotion, and retention of readers. This platform is great due to the wide range of options and features it offers.
Here are a few modern-day features of WordPress that set it apart from other content management systems:
- Templates – It comes with a vast collection of free and premium templates and you can easily install templates you like the most. Most of the fresh templates are user-friendly and offer drag and drop support
- Hosting – WordPress is the go-to solution for businesses and they can avail hosting services for their website
- Plugins – There are many plugins available that add functionalities. For instance, they can help you set up an e-commerce store, evaluate SEO performance, integrate social media channels, and insert online forms
- Open-Source – It is an open-source platform that facilitates web designers and developers to make necessary changes to their website so it works best for them
- Growth – WordPress continues to grow and attract the audience due to its features and user-friendly interface
WordPress developer community regularly updates the platform to make it more useful for users. It is the market leader and the popularity of this CMS is likely to grow in the future too. So, let’s dig into the features that make it the right tool for tomorrow:
With the advancement of technology, the world is moving towards automation and the same goes for WordPress. With time, this platform has automated many tasks so bloggers can easily perform repetitive technical tasks.
You do not need to manually perform every task and can automate time-consuming tasks such as promoting blog posts on social media and monitoring statistics. If you had been using this site for some time, you would know that it has made a significant transition from the time it was launched. Back in the day, the website didn’t support automation, but the tables have turned now.
Many bloggers find WordPress a better choice because of automation as well as the fact that it is an open-source tool. If you’re familiar with programming, you can edit the back-end code to better enjoy its benefits. You can reprogram your website so it pulls data from competitor websites and helps you monitor the performance of competitors and other influencers in your niche.
However, even if you don’t know programming, you can still perform these tasks via plugins. New plugins are introduced every day and you can choose any of them to meet your needs. However, before you buy any, make sure you check up specs and reviews to make sure it’s exactly what you need.
More than 50,000 WordPress plugins already exist online and more and more of these are launched every month. Bloggers find them appealing because plugins add value and help them perform different tasks conveniently. It saves them from handling technical matters they don’t understand, so they can do what they are good at – writing blogs.
Not only do these plugins add functions, but they also make your website more sophisticated. They add flexibility so you can easily customize your website to best fit your needs. Due to the increasing popularity of plugins, web developers work hard to create something new and introduce new and useful plugins. This way, they can solve problems that bloggers face and simultaneously, earn a good income by selling them to other WordPress users.
Not many people are aware that selling website hosting and plugins is a profitable business with a huge scope of growth. In fact, many people earn a living with the sales of WordPress plugins. You may create and publish a plugin that gets more than a million downloads. You may decide to introduce pro features and charge just $5 a year for premium features. This single plugin can earn you $5 million a year. Isn’t that a good business idea?
Many plugin development businesses adopt this model and earn a hefty sum every year. Since many bloggers purchase plugins with advanced features to automate certain tasks, developers need not worry about income.
One of the best things about WordPress is that there are no limitations and anyone can publish as many plugins as they want. However, keep in mind that no matter how creative your plugin is, many similar free or paid plugins are available online. So, you should develop a strategy to stand out and attract the target audience to your product.
If you’re good at designing website front-end interface, why don’t you consider selling templates through the WordPress platform? If you visit their template shop, you will find a plethora of free and paid templates with creative designs.
WordPress entices web designers to design themes for their online store and they receive a share of earnings for every sale. This attracts designers and helps the platform maintain a huge stock of designs. This factor greatly contributes to the increasing popularity of WordPress.
By taking a look at the template shop, you will learn that the following two types of website templates dominate over other categories:
- Affiliate websites – It’s estimated that by 2020, businesses in the US would spend $6.8 billion on affiliate marketing. Theme developers can make the most of this opportunity to earn higher revenue.
- Mobile sites – In today’s world, no business can survive for long if they fail to make their websites mobile-friendly. If you’re good at developing responsive themes, you can elevate profits.
Every business needs a professional website to create an online presence. Your target audience is likely to invest in a premium theme to build brand awareness and make their site more attractive. If you can design themes that suit their needs, you can expect to earn a handsome income through this platform.
WordPress platform is known for its fool-proof security infrastructure. While the security system is already built into the platform, you can install additional plugins to further enhance the safety of your website and keep hackers or malicious content at bay.
It is very important for your business blog, specifically if you collect customer credentials, contact details, and payment information. Ecommerce stores, that fail to protect sensitive customer data, end up losing their customers and often have to permanently shut down their business.
Knowing that bloggers and business owners seek online security, WordPress developers continuously add new features to the platform and further improve it’s security. This is the major reason why the platform has experienced significant growth since its release in 2003.
WordPress website is regularly updated to ensure it is safe, free of bugs or errors, and compatible with recently published plugins. A new version is available every month or two and you can quickly and freely install it to your servers with a few clicks.
As a web developer, you must be aware of the importance of a platform or a tool that works with almost no errors. You may notice that mobile operating systems like Android and iOS launch updates quite frequently. Similarly, WordPress is also updated so it runs smoothly.
Today, around 75 million live websites use WordPress and trends suggest that the popularity of this platform is likely to increase manifold down the line. Since the platform is constantly updated and offers flexibility, many online businesses prefer it to support their online activities.
It is one of the best platforms out there and it won’t be difficult for you to learn how to make the most of its unique features. You can download it for free, design and develop your website, and try various themes and plugins to grab attention.