What is affiliate marketing

Affiliate Marketing 101 for Beginners

The internet offers unlimited opportunities to earn money. Whether you are interested in a side hustle or want to make a full-time income, an online business is the way to go. While there are many ways to earn a living, affiliate marketing may be the answer for you.

Affiliate marketing is quite popular with internet users because of the several benefits it offers. It is suitable for beginners, doesn’t require much investment, and helps you increase your earnings through sales.

Affiliate Marketing: Basics

Affiliate marketing refers to promoting products or services offered by another brand and receiving a commission on sales. Therefore, it can be said that an affiliate marketer is an online salesperson who works for another online company and helps increase their revenue while earning a cut for himself.

Many companies run affiliate marketing campaigns and invite individuals to sell their products. Once you sign up for the program, you can sell their products or services. This model attracts internet users because it doesn’t require investing money. As per the terms and conditions of the program, you receive a specified commission or percentage of the sale for every referral.

While Amazon Affiliates is one of the most popular affiliate programs, you can also find many other companies that offer attractive commissions.

Almost every online business launches an affiliate program at some point. It is because they get to hire salespeople without paying anything out of their pocket. Instead, the salespeople get paid only when they bring new customers. This approach reduces expenses and significantly raises sales.

How Affiliate Marketing Works

Affiliate marketing is a straightforward process. All you need to do is to look for companies that offer affiliate programs and sign up with the program that suits you. There are usually no charges for signing up, but you usually need to set up a blog or other type of website for this purpose.

Once you fill the signup form, you will receive a code/banners that you need to embed in blog posts on your site. This link directs visitors to the company website. If you convince them to buy the product, you will get a commission on the sale.

You need not worry about the sales process as the company is responsible to verify payments and deliver products. Your commission will automatically be transferred to the specified bank account once the transaction is complete.

One of the best things about affiliate marketing is that it doesn’t limit earning potential. The more buyers use your referral link for purchases, the more commission you will receive.

The commission offered by companies varies, based on the company’s reputation and product type. Expensive items and electronics tend to have a higher commission slab than cheaper products. You may be entitled to a commission ranging between 1% of 99% of the selling price of the product which will vary from company to company.

So, it is all up to you how much you earn. You can either earn money by selling a large number of low-end products or target niche markets to sell expensive products for a higher commission.

Before you sign up with a company as an affiliate marketer, don’t forget to compare their rates and reviews of other affiliate programs to make the right decision of which one to choose.

How to Begin Affiliate Marketing Journey

Struggling to get started with affiliate marketing? Then the following guide will make it easier for you to take baby steps towards success.

1. Choose the Right Affiliate Program

To get started, you ought to choose an affiliate program that interests you. You should think of a product you often use and understand its features. This will help you share your honest review and capture the attention of website visitors.

Look around you for products that meet the criteria. For instance, if you use cleaning products by a specific brand, then you can approach them. Visit their website to determine if they offer such a program and contact them to discuss further. Since you know about their products, you can become a salesperson for the company and create a source of income.

However, if you can’t pinpoint such products, you should take a look at the Amazon Affiliates program. It enables you to promote a wide range of products.

2. Launch a Business Website

You need not pay anything to become an affiliate marketer, but how would you promote products if you don’t have an online presence? Therefore, build a business website through which you can reach your target audience.

You can either hire a professional website developer or perform this task on your own by setting up a simple WordPress site for example. There are also free website builders which guide you step-by-step through the process of creating your own website like Wix.

3. Craft a Strategy

Unless you develop a content strategy beforehand, you will struggle to achieve the desired results. You can either directly sell products or write a detailed review of the features of the product and leave the purchasing decision to visitors.

Aside from writing reviews and blog posts on your website, you can also turn to social sites such as YouTube and Facebook to drive sales. Regardless of which approach you take, you should come up with engaging content to hook the audience and increase sales.

How to Achieve Success with Affiliate Marketing

Now that you have built a website and started posting content on your website, you may think your job is done. However, you have to take a long route to become a successful affiliate marketer. You should put your entire focus on captivating website visitors and enticing them to visit your blog every now and then.

It takes immense effort to get ahead of other affiliate marketers in the competitive market. But you can generate good income and make your name through consistency and patience.

Add Value to Readers

Some affiliate marketers post content for the sake of keeping their blog active, but they fail to produce results because their posts don’t add value to visitors. When you create and publish content, make sure it provides useful information to the target audience.

Introduce Your Own Products

As a beginner, it is best to promote the products of other companies. But as your blog grows, you can sell your own products too. You can introduce products in the same industry that are likely to attract your existing audience. This will boost your earnings and benefit you in the long run.

Use Different Types of Content

If you merely add text posts to your affiliate marketing blog, then you can’t retain customers for long. Since internet users have a short attention span, you need to be creative to engage them.

While text content provides information, you can also add images, infographics, and animated videos to improve the user experience. Audio-visual content shares a lot of information in a shorter period and attracts people. Your ideal audience may also share your visual content on social media and boost your revenue.


It is rightly said that a person learns from their experiences. But if you want to emerge successful, you shouldn’t hesitate to get help from others. You can find many good training programs for affiliate marketers online and network with other marketers to enhance your skill set.

So, if you aim to make money online without investing a huge sum, then affiliate marketing is the right choice.

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